Waxing is every girl’s (and guy’s nowadays) nightmare. It’s not something you enjoy, it’s something you tolerate for necessary maintenance purposes. However, on one blustery autumn day on my way to a Yoga class, I came across Wax In The City, a brand new waxing studio opened in Chelsea… and my opinions have changed somewhat since my visit.
I was initially lured in by the modern and slick logo and shop front design (I mean, who wouldn’t be curious about a waxing studio that looks like a cool and colourful Apple Store?). You’re greeted by a very professional receptionist who talks you through the set up, treatments and prices, calls down for a waxing specialist or ‘Depiladoras’ and asks you to wait patiently in a waiting room that looks like the inside of a new iPhone 5s; shiny, colourful and generally cool all over.
The Depiladora comes and collects you and takes you downstairs to a cavernous treatment space that is split up into lots of smaller booths. Long story short; you’re invited in, waxed and are in and out in less than 20 minutes (or I was for my bikini wax). Now this is no bad thing, the short time spent there is not a poor reflection on the attention paid during your treatment, they are just really that good. The warm wax formula is the best and least painful I have ever experienced (it even beat Ministry of Waxing which has been my failsafe for years) and there was absolutely no aggravation to my skin at all after the treatment. Whether this was the natural beeswax warm wax, the pre-treatment Hamamelis Water applied before and after, or just the expertise of my Depiladora (each one is trained at the flagship Academy in Berlin before they can practise), I didn’t really mind as I could only be in awe of the fact that my entire treatment was completely uneventful. There were no cries of pain, no grimaces, no ‘come near me with that wax and I will kill you’ glares. I just nipped in and nipped out.
This, I think, is the whole premise of this Wax In The City – and why I think it will work so well in London…
Quick, functional, effortless and excellent waxing that doesn’t cost a super-smooth arm and a leg as can be booked last minute by London’s time poor population.
I would 100% recommend heading down to try this place out, hopefully these speed wax shacks will be popping up all over London soon, but in the meantime, do head over to Chelsea and try this place out. It was almost a joy… nearly.